For many independent mobility and daily living aid retailers, the start of 2025 has been challenging. Footfall in stores is down, and sales aren’t where they need to be. With Mother’s Day at the end of March, there’s an opportunity to turn things around and give customers a reason to visit your store. Here’s how you can make small changes that have a big impact on your business.
1. Create a Mother’s Day Gift Display
Many families are looking for thoughtful and practical gifts for their mothers, grandmothers, and loved ones. A dedicated in-store display showcasing products that promote comfort, independence, and well-being can catch their attention. Consider bundling items together—for example, pairing a stylish walking stick with a handy reacher or a luxurious cushion. For those looking for a practical yet stylish kitchen aid, consider highlighting products like the Uccello Kettle, which makes pouring hot water safer and easier. Pairing it with a non-slip tray or an easy-grip cup could create a thoughtful and useful gift option.
2. Promote In-Store Exclusives
Give customers a reason to visit by offering something they can’t get online. Limited-time discounts, in-store-only bundles, or a free gift with purchase can be enough to encourage footfall. Clearly display your offers in-store and promote them on social media or through local advertising.
3. Engage with the Local Community
Many customers still prefer to shop locally but may not be aware of your store. Get involved in local events, work with community groups, or even offer small workshops on mobility and independent living. A quick talk on ‘How to Choose the Right Walking Aid’ or ‘Making Daily Living Easier’ can position you as a go-to expert while drawing people in.
4. Refresh Your Storefront & Signage
Your shop window and entrance are the first impressions potential customers get. If you haven’t updated your display in a while, now is the perfect time. A clear, welcoming sign promoting Mother’s Day specials or new arrivals can make all the difference. Even something as simple as ensuring your windows are clean and uncluttered can help draw people inside.
5. Leverage Social Media & Local Online Groups
Many small/medium sized retailers underestimate the power of social media. A simple post showcasing your Mother’s Day gift ideas or a short video demonstrating a popular product can generate interest. Local Facebook groups, community pages, and even WhatsApp groups can help spread the word about your store and any promotions you’re running.
6. Offer a Friendly, Personalised Shopping Experience
One advantage independent retailers have over larger chains is customer service. Make every visitor feel welcome, offer personalized recommendations, and spend time understanding their needs. A great in-store experience encourages word-of-mouth referrals and repeat visits.
Many customers may not even be aware of the small daily living aids that could make life easier, such as an easy-pour kettle or adaptive kitchen tools. Demonstrating these in-store can provide a real ‘aha‘ moment for shoppers looking for meaningful gifts.
7. Encourage Repeat Visits with a Simple Loyalty Incentive
Many small shops shy away from loyalty programs, but they don’t have to be complicated. A simple ‘buy five, get one free’ scheme on consumable items (e.g., incontinence products, home aids) or a discount on their next visit can keep customers returning. Even a handwritten thank-you note with a small voucher can leave a lasting impression.
The retail landscape is changing, but that doesn’t mean small/medium businesses can’t thrive. By making small, manageable improvements—such as sprucing up your store, engaging with the local community, and promoting in-store exclusives—you can increase footfall and turn browsers into buyers. With Mother’s Day around the corner, now is the time to take action and make sure customers know why your store is worth visiting.
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